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The new brand Karl Lagerfeld Jeans sends us three videos for the launch of its time in Madrid Spain.

KLJ inflatable bag at Gran Via

The facade of a traditional building on the Gran Vía in Madrid is intervened by a series of bubbles protruding from its windows.

KLJ arrives at Puerta de Alcalá

An unusual shower of blue cubes takes over the emblematic Puerta de Alcalá in Madrid Spain, Karl Lagerfeld Jeans has arrived in the city.

KLJ bag appears in Plaza Cibeles

The iconic Cibeles Fountain surprisingly begins to rise over a glass urn that reveals inside the large Karl Lagerfeld Jeans bag.

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